From its early days in movie make-up, Max Factor has gone on to be one of the best known and well-loved beauty brands in the world, with generations of women from the same family all loyal to the classic tried-and-tested essentials. Thanks to its heritage and iconic products we’ve all had a least a few Max Factor moments in our lives! Did you know that the brand was the first to create a stick concealer back in 1954? They were also the first to launch a wand mascara in 1958, and who can forget the legendary and timeless 2000 calorie mascara?