Monday 19th September 2016, 11:00hrs: ITV is to partner with leading event giants Media 10 in a brand new live consumer show next spring.

Announced today, This Morning Live will be an all-new lifestyle exhibition offering guests the ultimate shopping experience, spanning four days at the NEC Birmingham from 18- 21 May 2017.

Featuring live appearances from members of the This Morning family including Phillip Schofield and Holly Willoughby, the exhibition will feature all of the lifestyle elements associated with the award winning show.

From fashion and style, food and drink, home, gardening and pets, to beauty, health and wellbeing, This Morning Live promises to bring the essence of the much loved ITV Daytime show to life for viewers, offering something unique for every visitor.

Emma Gormley, ITV Daytime Managing Director said: "This Morning is one of ITV's most loved and iconic brands. With our fantastic presenting talent and the wonderful mix of content that we'll be taking on the road, this event promises to delight fans of the show across the country."

Katy Roberts, Events Director at Media 10 added: “This Morning Live is without doubt the most exciting launch into the consumer event space for 2017. This event will be a real experience for visitors who will see the nation's favourite daytime TV show brought to life through compelling content and features.”

Perfectly pitched in the heart of the country, the ground-breaking new lifestyle show, a powerful brand which already resonates with millions, will undoubtedly attract visitors from far and wide.

Rob Nathan, Marketing Director at Media 10 added: “We carried out extensive research in order to create the perfect feature and lifestyle content combination; giving visitors the experience they desire. We’ve worked closely with ITV and are very proud to be partnering with such a prestigious broadcaster on what will be a ground-breaking launch show.”

Media 10 are experts in organizing blockbuster events and have years of success to their name in leveraging the principles of high profile brands and turning them in to award winning live events. Boasting an impressive portfolio including the Ideal Home Show, Grand Designs Live and the only organizer selected to host an exhibition to The Queen at Buckingham Palace with the Coronation Festival, Media 10 are completely aligned and committed to the core values that underpin the ITV show.

Further details on the event will be released in due course and tickets for the highly anticipated event will go on general sale in forthcoming weeks. Visit to receive show alerts, news and pre-sale registration details.





For more media information, images and interviews please contact:

Nikki Murray at Rare Breed Publicity:
This email address is being protected from spambots. You need JavaScript enabled to view it., 07725 131389

Notes to Editor:
The This Morning brand has been licensed by ITV Commerce & Ventures to Media 10, who produce and operate this event.
About Media 10

Media 10 is the most decorated and largest privately owned events and publishing company in the UK. The business currently owns a portfolio of 23 live events, 39 websites and 10 publications, including some of the world’s most influential design magazines and events. Media 10 has fast become one of the leading players in the global events industry as a result of the hugely successful Grand Designs Live, Clerkenwell Design Week and The Ideal Home Show.