This Morning Live partnered with will return to the NEC in Birmingham for four bigger and better days (17 – 20 May 2018) after its hugely successful debut event welcomed tens of thousands through the doors earlier this year.

Tickets to the ultimate shopping and lifestyle event went on sale at following the highly anticipated announcement on air from presenting duo, Phillip Schofield and Holly Willoughby.

Phil, Holly, Eamonn and Ruth are already confirmed to return to the stage, alongside other familiar faces from the This Morning family, and bring the essence of the much loved TV show back to life.

Phil and Holly confirmed on air earlier: “You may remember in May of this year we held the first ever This Morning Live event at the Birmingham NEC. Well we are pleased to announce that we will be doing it all again next year! We’ll be heading back to Birmingham from May 17th to 20th for four more days of fashion, food, health, beauty and lots more!”

With an abundance of shopping guaranteed across Fashion & Style, Beauty & Wellbeing, Food & Drink and the newly revamped Home Living, visitors will have the opportunity to live and breathe the latest trends, indulge in culinary delights and bag the best from high street and boutique brands exhibiting at the show.

A host of quality brands have already confirmed alongside the headline partner,, with Lambrini, Yours Clothing, Grenade, Boogie Bounce, LoSalt, Boost Yourself, Bundle Beds, Bloomon UK, Dose of Rose, Clives Candles and SunSense joining the bill and Monarch promise to reprise their much-loved “Destination Bar” following its popularity with visitors.

Katy Roberts, This Morning Live Event Director said: “The launch of This Morning Live was a truly thrilling event, where a fantastic shopping experience collided with the world of This Morning. We are delighted to be opening the doors again in 2018 and especially excited to announce our headline partner We can’t wait to welcome visitors to discover new products, watch live demonstrations and see their favourite This Morning family members across our stages.”

Emma Gormley, Managing Editor for ITV Daytime added: “Turning the award winning and iconic This Morning in to an event for the first time was an unprecedented success and we’re really looking forward to returning with the This Morning’s family of presenters to the NEC again next May.”

Perfectly pitched in the heart of the country at Birmingham’s NEC, the lifestyle event will undoubtedly attract visitors from far and wide benefiting from just a 75 minute train journey from London and 90 minute ride from Manchester.

Media 10 are experts in organizing blockbuster events and have years of success to their name in leveraging the principles of high profile brands and turning them in to award winning live events. Boasting an impressive portfolio including the Ideal Home Show, Grand Designs Live and the only organizer selected to host an exhibition to The Queen at Buckingham Palace with the Coronation Festival. The newly established This Morning Live is now a firm favourite in the organisers annual calendar.

Early bird tickets start from £19 each and are now on sale at until 31 October 2017*


For more media information, images or to submit a media request please contact:

Nikki Murray at Rare Breed Publicity:
This email address is being protected from spambots. You need JavaScript enabled to view it., 07725 131389

Notes to Editor:

The This Morning brand has been licensed by ITV Commerce & Ventures to Media 10, who produce and operate this event.
• This Morning Live partnered with will return to the NEC in Birmingham for a second year in May 2018
• Early Bird Ticket Prices on sale at £19.00 until Tuesday 31st October 2017
• Standard Ticket Prices on sale from Wednesday 1st November at £22.50, VIP Ticket Prices £49.00
• Book in advance to save £s off the door price: or call 0844 581 1390 (transaction fee applies*)
• Phillip Schofield, Holly Willoughby, Eamonn Holmes and Ruth Langsford are confirmed to appear at the show, alongside other familiar faces from the This Morning family. Full schedules will be released in due course.

* A £1.70 transaction fee is applicable per order. Calls cost 7p per minute plus your company’s access charge.