From its early days in movie make-up, Max Factor has gone on to be one of the best known and well-loved beauty brands in the world, with generations of women from the same family all loyal to the classic tried-and-tested essentials. Thanks to its heritage and iconic products we’ve all had a least a few Max Factor moments in our lives! Did you know that the brand was the first to create a stick concealer back in 1954? They were also the first to launch a wand mascara in 1958, and who can forget the legendary and timeless 2000 calorie mascara? There have also been some pretty stellar models for the brand over the years including Stella Maxwell, Gwyneth Paltrow and even the one and only Madonna! If you fancy topping up your make-up bag with some lovely new treats then look out for the latest products including the Miracle Glow Duo, the Colour Elixir Lip Cushion and the Dark Magic Mascara that gives you a mistake-free mascara with one stoke of its wand. We can’t wait to try them all out!