YNot? is not just a brand, it's a way of life. And we don't mean that in a French perfume advert kind of way. Our brand name is a stylised contraction of the expression 'why not?', which typifies our fans' attitude to life, viewing it as an adventure where you've got to try everything once. It is at the same time a question and an answer, symbolising the freedom that everyone should have to express themselves by going beyond their habits and comfort zones. YNot? products represent a fusion of traditional craft and materials such as leather and modern style and construction, but always maintaining design originality, attention to detail and quality.

SS19 is a fun and chic collection that hits all the key seasonal trends: the signature Yes Bag range offers iconic prints of the world’s real cities while the new reversible styles in the Jungle Rev range highlight the bold animal prints, a necessity for this Spring Summer season.The Tropical range consists of bright and eye-catching bags and accessories. For those looking for a more understated style, the Fauve range creates visual interest through sophisticated textural elements rather than striking colour combinations. The perforated leather handbags in muted tones creates depth through intricacy and the Y Not? logo is rendered on the leather body go the bag in a pattern of tiny holes. Other highlights include the quirky shapes of the Carrie range where you can find camera bags, bowler bags and unique clutches in confident colours.

YNot? opened its first branded shop in Milan, at 3 Via San Raffaele in June 2016. Located in the heart of Milan’s fashion district, the boutique’s design is inspired by the aesthetic philosophy of the brand. You can find us in over 800 shops across Europe.

You can see YNot? at This Morning Live on stand J9, where they will be offering 20% off all of their products during This Morning Live, as well as exclusive products not available online or in stores. 

Find out more here.